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Applying scientific reasoning to the field of marketing [[electronic resource] ] : make better decisions / / Terry Grapentine
| Applying scientific reasoning to the field of marketing [[electronic resource] ] : make better decisions / / Terry Grapentine |
| Autore | Grapentine Terry |
| Edizione | [1st ed.] |
| Pubbl/distr/stampa | [New York, N.Y.] (222 East 46th Street, New York, NY 10017), : Business Expert Press, 2012 |
| Descrizione fisica | 1 online resource (262 p.) |
| Disciplina | 658.802 |
| Collana | Marketing strategy collection |
| Soggetto topico |
Marketing - Management
Marketing - Decision making |
| Soggetto genere / forma | Electronic books. |
| Soggetto non controllato |
marketing
marketing management marketing strategy strategy critical thinking marketing research |
| ISBN |
1-283-89502-1
1-60649-368-X |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | A personal observation -- Acknowledgments -- Section 1. Laying the groundwork -- 1. Introduction -- 2. Epistemology and philosophy of science: why they are useful for marketing -- 3. Applying scientific reasoning to the field of marketing and business: the Dow Chemical story -- 4. Barriers to scientific reasoning -- 5. Worldviews: the lens that can distort reality -- Section 2. Thinking scientifically -- 6. An introduction to scientific reasoning -- 7. Attributes versus constructs -- 8. Causation -- 9. Coherence -- 10. Logic: deduction, induction, and inference to the best explanation -- 11. Arguments and logical fallacies -- Section 3. Developing theories -- 12. Theory -- 13. Creative thinking in theory development -- 14. Your journey -- 15. Additional readings -- Notes -- Bibliography -- Index. |
| Record Nr. | UNINA-9910462263603321 |
Grapentine Terry
|
||
| [New York, N.Y.] (222 East 46th Street, New York, NY 10017), : Business Expert Press, 2012 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Applying scientific reasoning to the field of marketing [[electronic resource] ] : make better decisions / / Terry Grapentine
| Applying scientific reasoning to the field of marketing [[electronic resource] ] : make better decisions / / Terry Grapentine |
| Autore | Grapentine Terry |
| Edizione | [1st ed.] |
| Pubbl/distr/stampa | [New York, N.Y.] (222 East 46th Street, New York, NY 10017), : Business Expert Press, 2012 |
| Descrizione fisica | 1 online resource (262 p.) |
| Disciplina | 658.802 |
| Collana | Marketing strategy collection |
| Soggetto topico |
Marketing - Management
Marketing - Decision making |
| Soggetto non controllato |
marketing
marketing management marketing strategy strategy critical thinking marketing research |
| ISBN |
1-283-89502-1
1-60649-368-X |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | A personal observation -- Acknowledgments -- Section 1. Laying the groundwork -- 1. Introduction -- 2. Epistemology and philosophy of science: why they are useful for marketing -- 3. Applying scientific reasoning to the field of marketing and business: the Dow Chemical story -- 4. Barriers to scientific reasoning -- 5. Worldviews: the lens that can distort reality -- Section 2. Thinking scientifically -- 6. An introduction to scientific reasoning -- 7. Attributes versus constructs -- 8. Causation -- 9. Coherence -- 10. Logic: deduction, induction, and inference to the best explanation -- 11. Arguments and logical fallacies -- Section 3. Developing theories -- 12. Theory -- 13. Creative thinking in theory development -- 14. Your journey -- 15. Additional readings -- Notes -- Bibliography -- Index. |
| Record Nr. | UNINA-9910785733003321 |
|
Grapentine Terry
|
||
| [New York, N.Y.] (222 East 46th Street, New York, NY 10017), : Business Expert Press, 2012 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Applying scientific reasoning to the field of marketing [[electronic resource] ] : make better decisions / / Terry Grapentine
| Applying scientific reasoning to the field of marketing [[electronic resource] ] : make better decisions / / Terry Grapentine |
| Autore | Grapentine Terry |
| Edizione | [1st ed.] |
| Pubbl/distr/stampa | [New York, N.Y.] (222 East 46th Street, New York, NY 10017), : Business Expert Press, 2012 |
| Descrizione fisica | 1 online resource (262 p.) |
| Disciplina | 658.802 |
| Collana | Marketing strategy collection |
| Soggetto topico |
Marketing - Management
Marketing - Decision making |
| Soggetto non controllato |
marketing
marketing management marketing strategy strategy critical thinking marketing research |
| ISBN |
1-283-89502-1
1-60649-368-X |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | A personal observation -- Acknowledgments -- Section 1. Laying the groundwork -- 1. Introduction -- 2. Epistemology and philosophy of science: why they are useful for marketing -- 3. Applying scientific reasoning to the field of marketing and business: the Dow Chemical story -- 4. Barriers to scientific reasoning -- 5. Worldviews: the lens that can distort reality -- Section 2. Thinking scientifically -- 6. An introduction to scientific reasoning -- 7. Attributes versus constructs -- 8. Causation -- 9. Coherence -- 10. Logic: deduction, induction, and inference to the best explanation -- 11. Arguments and logical fallacies -- Section 3. Developing theories -- 12. Theory -- 13. Creative thinking in theory development -- 14. Your journey -- 15. Additional readings -- Notes -- Bibliography -- Index. |
| Record Nr. | UNINA-9910809196603321 |
|
Grapentine Terry
|
||
| [New York, N.Y.] (222 East 46th Street, New York, NY 10017), : Business Expert Press, 2012 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||